Content Marketing
Check out a few of my favorite content marketing projects I have led.
Role: Editor, writer, creative director, project manager
My work on this magazine encapsulates my role as a writer, editor, content designer and project manager; working directly with photographers, graphic designers and other writers. ​The HPU Magazine is polybagged with major business journals and placed in FBO airports nationwide.
Content marketing, writing, curation, branding, advertising
This paid advertisement appeared in United Airlines’ October 2022 issue of Hemispheres magazine. These four content spreads highlight High Point University’s focus on life skills and values-based education.
Role: Editor, writer, creative director, project manager
My work on this magazine encapsulates my role as a writer, editor, content designer and project manager; working directly with photographers, graphic designers and other writers. ​The HPU Magazine is polybagged with major business journals and placed in FBO airports nationwide.
Managing editor, content curation, writing, project management
Led this is a major enrollment publication that mails to prospective and incoming students each year, from concept to completion. This piece highlights experiential learning, one of HPU's four foundational pillars of the university's educational model.
Managing editor, content curation, writing, project management
This project gives prospective dental students an overview of HPU's new School of Dental Medicine and the proven success of other HPU healthcare graduate programs.​
I worked with faculty leadership, project managers and donors to curate the content for this brochure.
Writing
Social Media
Links to samples of social media video editing and captions
 David Protein Bar Review |  Toxic Motivational Weight Loss Quotes |  Top 5 ESG Myths |
|---|---|---|
 5,000th Weight Loss Procedure Promo |  How is Fundus Ablation Performed? |  Acid Reflux After ESG vs. VSG |
 Amy's Patient Success Series |  Shame & Weight Regain |  ESG Patient Perspective: Kate |
 Claire's Weight Loss Victories |  Webinar Promo |  Recipe Reel |
 What to Expect Video *For Patients Only* |
Graphics
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Photoshoot Directing
Scheduling and directing photoshoots is a big and fun part of creating original content.
Below are just a few outcomes from photoshoots I have directed!
These photoshoot themes range from campus lifestyle to mentorship between students and in-residence faculty that include industry leaders such as the co-founders of Apple Computer and Netflix and the CEOs of the Dallas Mavericks.
